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El Paso native is one of 10 finalists in Doritos Super Bowl commercial contest

ghnbr1gv25 posted @ 2015年4月25日 14:46 in 未分类 , 15 阅读

Feb china wholesale jerseys 4:Patriots draw wild cheers from giddy fans at Boston paradeFeb 1:New England Patriots beat Seattle Seahawks 28 24 for fourth Super Bowl winJan 31:Record defense is why Seattle cheap jerseys china will win 2nd straightPatriots should edge Seahawks for fourth Super Bowl winJan 30:NFL's Goodell seeks to look past 'tough year,' to futureJan 28:El Paso ranked 10th worst city for football fansFacebook launching Trending Super Bowl for the big game Jan 26:New England Patriots owner makes strong defense of team Border Protection lends a hand for Super Bowl security Jan 25:From Sun Bowl to Super Bowl: New England Patriot Patrick Chung works hard to make his dream goal a realityBut it's not some sportsbook bet Horowitz is hoping to win; it's the Doritos' Crash the Super Bowl 2015 contest. His 30 second Doritos commercial, "The Lemonade Stand," is one of 10 finalists in the running to be aired during the big game Feb. 1.The winner will receive $1 million and a job at Universal Pictures. The second place winner, whose commercial also will air, will receive $50,000."It makes me giddy. I don't know what I would do. All of us 10 finalists will be in a suite wondering if our commercial is going to air. We won't know until you all know," Horowitz said from his home in Santa Monica, Calif.El Paso native David Horowitz directs his commercial for the Doritos' Crash the Super Bowl 2015 contest.The finalists were chosen from about 5,000 entries in this year's contest. People can vote for their favorite commercial through Jan.A graduate of Coronado High School, Horowitz majored in Japanese at the University of Rochester in New York. He also lived in Japan for a year as a junior, intending to become a translator.But his passion was always being behind the camera.His parents, Ira and Becky Horowitz, recall their son grew up with a camera in hand."He would borrow our video camera and he and his friends would make videos," china cheap jerseys said Ira Horowitz.The proud father added, "When he was about 20 years old, he made a condom commercial that was one of the top 10 and he received an award from Dr. Ruth. At that point, I didn't know he knew anything about condoms."The Lifestyles commercial aired in 1995 on MTV and Comedy Central networks.Before he moved to the Los Angeles area to pursue his dream, Horowitz returned to El Paso for a while and tended bar at the Camino Real Hotel Dome Bar. He said he wanted to hone his bartending skills "in case my plans didn't work out."Horowitz, 42, the big brother of celebrity chef Sara Horowitz from "Hell's Kitchen," said he has found his niche producing and editing videos in California. Among his recent works is a promotional video for the city of Los Angeles titled "Stay."He still bartends to supplement his income. And it is at work at a sushi restaurant where a friend kept pitching him ideas for the Doritos' commercial contest."He was bugging me to submit work and he probably gave me about 20 really bad ideas. And then finally he came up with the lemonade stand and my eyes just lit up. I knew immediately it was a winner."The commercial features a 7 year old girl selling lemonade. When she realizes people are willing to buy lots of cups of lemonade if they can also get her bag of Doritos, she becomes a clever auctioneer."Our little auctioneer is just so adorable and cute," said Horowitz, who produced and edited the commercial. His friend Nick Sivakumaran directed it and Richard Jindapornsuk, who came up with the idea, wrote the script.The filmmaker added that the commercial probably connects with people because the lemonade stand embodies the American dream of entrepreneurship."I know it's one of your first jobs as a kid . mine was selling chocolates. And it's just really easy to sell something if you really believe in it and she really loves Doritos," he said.Horowitz, who still visits his parents in El Paso, would love to see the city support him with votes."I have a great love for the city and have always considered it home," he said. "And there's nothing better than to have your city rally behind you."Mara Corts Gonzlez may be reached at 546 6150.Germany cheap jerseys returns historic books stolen from Italian librariesBERLIN (AP) German prosecutors say they will return to Italy more than 500 historic books, including original editions of works by Galileo Galilei and Nicolas Copernicus, that were seized in Munich after being stolen from Italian libraries. Full Story


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